Calvin Klein New York Showroom

ARO worked in close collaboration with artist Sterling Ruby for two new full-floor spaces in Calvin Klein’s headquarters as part of the iconic American brand’s direction under creative director Raf Simons.

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Calvin Klein showroom entry, paint splatteres walls, and yellow front desk

The 10,000 SF ground floor look space and a 12,000 sf showroom on an upper floor are gallery-like permanent installations of Sterling Ruby’s art. Large works are suspended from the ceilings of both spaces and hand-painted canvas wallpaper wraps the showroom.

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wide showroom with custom formica display pedestals
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chrome lined staircase with Sterlin Ruby art suspended above and red door below
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inset chrome shelves for product display
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four tables inside showroom with Sterling Ruby artwork suspended above
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wide view of showroom with bright custom formica pedestals, Calvin Klein's collection, and Sterling Ruby's artwork

In addition to the look space and upper floor, support spaces include back of house areas and a pantry. Designed and completed in the span of four months, the project was unveiled with the launch of Raf Simons’ line for Calvin Klein.

 

ARO has also designed spaces for Calvin Klein’s Paris headquarters and New York flagship on Madison Avenue.