Calvin Klein Flagship, Madison Avenue Refresh
Building on the success of two new full-floor spaces in Calvin Klein’s New York headquarters with artist Sterling Ruby, we refreshed the Calvin Klein flagship on Madison Avenue to engage modern shoppers and passersby.

Transforming the four-story flagship’s classic 1990’s John Pawson design, the entire 26,000 SF store interior is a vision of yellow contrasting the limestone neo-classical façade.

Scaffolding throughout the space creates a density that plays off of the rigor of the original store. The scaffolding serves as a display for both the clothing and Sterling Ruby’s art, which populates the space.

Ruby’s soft sculptures and found objects suspended throughout the space evoke Americana.

ARO has also collaborated with Ruby to transform Calvin Klein’s Paris headquarters.