Qiora Store and Spa

A lantern on Madison Avenue, our design of Qiora’s flagship store and spa is a dramatic spatial experience that embodies the brand’s identity.

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Qiora storefront shining blue at night

Meaning “light from within,” Qiora is a brand of skincare products made by Shiseido Cosmetics. Our design features the diffusion of light through layered fabric to create a glowing interior space. Qiora’s lighting is a blend of warm and cool light that are programmed to gradually shift over time, evoking the sensation of a cloud passing over the sun.

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Qiora retail space surrounded by blue organza space dividers

Blue organza fabric veils suspend from 20-foot high ceilings, defining the visual and tactile boundaries between the retail, treatment areas, and spa cabins. Dyed milky white, aqua, and darker blues, these layered veils create a lit dreamscape of blue organza around the round spa cabins. They draw the eye further into the space, and create a soothing, ethereal aura to refresh visitors.

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detail of blue organza space divider
The gauzy colors are carefully calibrated by overlapping layers of fabric and light.
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Qiora spa treatment area hidden by blue organza divider
Qiora cabin view.