Calvin Klein Flagship, Madison Avenue Refresh

Building on the success of two new full-floor spaces in Calvin Klein’s New York headquarters with artist Sterling Ruby, we refreshed the Calvin Klein flagship on Madison Avenue to engage modern shoppers and passersby.

Calvin Klein Flagship storefront shining yellow from Madison Avenue

Transforming the four-story flagship’s classic 1990’s John Pawson design, the entire 26,000 SF store interior is a vision of yellow contrasting the limestone neo-classical façade.

red mannequins sit among yellow scaffolding, Sterling Ruby art, andCalvin Klein collection, in yellow room

Scaffolding throughout the space creates a density that plays off of the rigor of the original store. The scaffolding serves as a display for both the clothing and Sterling Ruby’s art, which populates the space.

yellow Calvin Klein Madison Avenue flagship with sterling ruby artwork
Ruby’s soft sculptures and found objects suspended throughout the space evoke Americana.
bed in center of a yellow room with red hanging art displays and red and yellow quilts