Calvin Klein Flagship, Madison Avenue Refresh
Building on the success of two new full-floor spaces in Calvin Klein’s New York headquarters with artist Sterling Ruby, we refreshed the Calvin Klein flagship on Madison Avenue to engage modern shoppers and passersby.
Transforming the four-story flagship’s classic 1990’s John Pawson design, the entire 26,000 SF store interior is a vision of yellow contrasting the limestone neo-classical façade.
Scaffolding throughout the space creates a density that plays off of the rigor of the original store. The scaffolding serves as a display for both the clothing and Sterling Ruby’s art, which populates the space.